Kottayam Joseph
Producer
Pranam Bharat TV is the only multi-lingual South Asian TV
show in Metropolitan Chicago. This program was first aired on Channel 23, WFBT
Chicago, on September 17, 1994. The time of telecast is from 11:00 A.M. until 12:30
P.M. on Saturdays. The target audience of this TV show is from South Asia and this
includes people from India, Pakistan, Bangladesh and Sri Lanka. Our TV show provides
wholesome entertainment to all the above mentioned audiences.Our program
includes selected soundtracks from a variety of South Asian movies.The languages
commonly features in our program are Malayalam, Hindi and Tamil.Hindi
is the National language of the Indian Subcontinent and Tamil and Malayalam are languages
spoken in South India. Malayalam, (a mixture of Tamil & Sankrit) is the language
of the state of Kerala in the Indian Union. It's also a language of greater literary
wealth among many regional languages of South Asia.
Pranam Bharat TV is predominantly a locally produced program.
About 90% of our programs are locally produced.The major theme of our program is
entertainment. This include movie songs in different languages, and
a variety of movies and documentary films having a great social impact on the South Asian
population
About 17 to 20% of the program is the latest news
about major events in South India. The news segment also contains news about South
Asians living in the Western hemisphere including Europe and North America. The
program gives emphasis to news that is of importance to South Asians in Chicagoland
area. Our news covers the latest development in politics, economy, sports,
entertainment, religion and other major stories from India and South Asia.
The non-entertainment part of the program constitutes about
30% of the total content of the program. It usually contains panel presentations
interviews with experts in different fields like prominent business owners and youth
forums. Our wide spectrum of topics including education, immigration, social
security issues, family issues and a variety of issues which are relevant locally,
nationally and internationlly. Visits by prominent dignitaries to the Chicagoland
area is covered in great detail and depth with lots of interviews and several interesting
documentaries and articles about the person.
We try to refrain from presenting shows with any religious
inclination . But we celebrate religious holidays by showing relevant items like
documentaries or musical shows relevant to the occasion . Occassionally messages
from religious leaders are also presented.
During the last 5 years since we started our program in
Chicago we were featured in the Chicago Tribune and many other columns of prominent
periodicals serving the South Asian community.
Advertising in Pranam Bharat
During the last 5 years, Pranaam Bharat TV has been a key promoter
for several business in and around the Chicagoland area.The program has been used for
advertising for a wide range of Indian products.Advertisement can now be done through our
Radio station and the Prime Pages too.
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